I’m here to write engaging copy, think outside the box, and bring a boost of creativity to your company.

 

Hey there! I’m Chelsey…

I’m an experienced copywriter and editor with a Master’s Degree in English. With experience working for marketing agencies, a medical software company, a popcorn brand, a coffee startup, a world-renowned travel corporation and more, I guess you could say words are sort of my thing.

Whether you’re looking for a full-time copywriter or you need someone to quickly get a solo project done, I’m the woman for the job. Below are some samples that I’m extremely proud of and I believe showcase my strongest skills. So, come on in, read a while, and work your way through my words. I would love to write for you!


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Emails

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TD Bank

OOH: Billboards

Organic Social

Articles & Blog Posts

Mobile App Copy

Onsite Banners & Ads

Amazon Fresh

In-Store Signage

ShareBuilder 401k

Emails

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Blog Posts

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Total Wine & More

T.V. Commercial

The Travel Corporation

Flyers: Print & Digital

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Additional Work: Articles & More

Online article: Rayhawk Corporation

Blockchain Technology: Fading or Forging the Future?

In a world of constant advancement and evolving technology, it can be difficult to keep track of, and keep up with current trends, particularly in the realm of cyber transactions and systems. With buzzwords like “cryptocurrency” and “the digital market” being thrown around freely, it can be quite grueling for businesses and consumers to differentiate between a momentary trend and an innovative, lasting advancement. For many, Blockchain Technology falls within this space of uncertainty. The question then becomes, is Blockchain Technology here to stay and should you begin to utilize this system? Let’s break it down.

What Exactly is Blockchain Technology?

Essentially, a blockchain is a constantly growing chain of digital records connected through hundreds of computers, or nodes, globally. Particularly used for the transfer of digital currency, this technology offers many advantages. Most notably, the information stored using this technology is decentralized, being spread across hundreds of computers, which are constantly updated and in sync. This means that there is no delay or confusion, therefore increasing validity and reliability. In addition, this creates difficulty for hackers, because there is no single point of failure, as the information is spread across many points in duplicate, accurate forms. The systems are also self-auditing, checking themselves frequently. This technology functions on a peer-to- peer basis, creating mass collaboration, providing for more open, speedy, and trustworthy communication. Originally used specifically in conjunction with Bitcoin, this innovative technology offers many other benefits outside the exchange of cryptocurrency.

What are Blockchain’s Uses and Benefits?

While this technology creates a secure, fast exchange of digital money, its benefits are not limited to this type of trade. Blockchain systems can store other kinds of data as well, proving useful outside of the cryptocurrency system. It can also be used for other types of transactions, can create ledgers, provide time stamps, create digital identification, and prove the validity of products and companies. With potential benefits extending to the medical realm, this technology may even have the ability to revolutionize medical record keeping. It also has the future potential to be useful for file storage, allowing for faster streaming, in addition to the creation, authentication and management of digital information.

Is Blockchain Technology Right for you?

The use of this technology allows for business transactions to take place with more ease and reliability, across the global market, and with the elimination of the “middle man.” As a society, we often rely on third-party interceptors. With the utilization of this technology, there is no need for any external databases or systems. Everything is direct, without unnecessary steps or extra risk of error. It is also public and easy to validate, ensuring no one person or entity has total control. Additionally, it creates accountability with the reduction of human error as consent is needed for all exchanges to take place. Blockchain utilization also allows for creation of “smart contracts,” or programs that regulate rules that can be automatically enforced through the computer system. This can allow for businesses to create more defined, reliable work agreements and exchanges. Essentially, Blockchain Technology has the potential to allow for companies to participate in more valuable transactions, both financially, and professionally. The exchange and access of protected, accurate documents, transactions, and validations can prove beneficial on both a professional and personal level.

While Blockchain Technology does present many potential benefits, technologically, economically, and even possibly sociologically, it is not without its limits and risks. Its security and public status is still being explored and there may be negative implications with the total replacement of third-parties. It also can be a bit slow, and coin mining, the process in which different digital transactions are validated and added to the blockchain in a competitive fashion by solving mathematical equations, creates a huge surge in electrical power consumption. There is also a real threat of a potential attack on a blockchain, known as 51% attack, in which miners controlling more than half the network would be in full control, preventing and creating all transactions. However, it still has much potential, with the blockchain market expected to be worth $20 billion by 2024, and with 300 million blockchain transactions having already been processed to date. Is this technology perfect? The answer is unfortunately, no. Yet, the reduction of theft, fraud, and the increased speed of business transactions and exchanges may just forge the foundation for the future, with the potential the revolutionize the world much like the internet initially did. So should you or your company began to utilize this system? Of course, that is entirely up to you. However, it certainly does seem like Blockchain Technology is here to stay.


Website Content: Pop’s Kettle Korn

Here at Pop’s, we’ve been putting care, compassion, and joy into everything we’ve done since the very beginning. We are a small business, founded on a kernel of an idea, a pinch of dedication, and a dash of passion. We were established in 2008, and started small, at local events, and with community values. We quickly learned that delicious flavor has a way of bringing people together. So we began to expand as quickly as we could, in hopes of spreading a little joy and sharing the delicious flavor we had become so proud of. From popping in backyards, to eventually being sold to crowds of thousands at the Angel’s Stadium, we stuck to our values. We have always emphasized the importance of quality customer service and have continued to do with our expansion. Whether it is through interaction over the phone, or face-to- face with one of our trusted employees at the location of our store, you can always expect careful care and compassionate service. We don’t cut any corners when it comes to our customers or our products. In fact, our passion for excellence begins during the preparation of our popcorn, as it is prepared in small batches and in open kettles, the same way it has been done for years. Then, we take this traditionally-made popcorn and add our original flavors that are anything but ordinary. From spicy and savory, to sugary and sweet, we’ve got something for every popcorn lover to enjoy! Here at Pop’s, we are always growing, always innovating, and always adding to our range of flavors. We are always looking for new delicious concoctions, ensuring that we keep things fresh. While we are dedicated to original, enticing flavor, we also recognize the importance of quality ingredients, and our popcorn is all natural, made with Premium Midwest popcorn Kernels, specialty blend kettle oil, pure care sugar, and salt. Our special care and compassion doesn’t end with our popcorn preparation. We are deeply rooted in our community and are dedicated to giving back. From popcorn donation, to charity fundraisers, our mission is to spread joy. Founded on flavor, fun, and rooted in philanthropy, we believe that most good things start with a “pop!”


Case Study: Hart Inc.

CHOC WORKING WITH HART TO IMPROVE CARE FOR 1.5 MILLION CHILDREN

The Children’s Hospital of Orange County, CHOC, is dedicated to focusing on Population Health, and has always been a leader in progressive care. With this in mind, they have been faced with an unfortunate, yet not uncommon problem in the realm of medical care. CHOC noticed that there had been a large number of asthma patients being unnecessarily admitted to the ER, due to the apparent absence of efficient preventative care. Upon further research, they discovered that the issue lies within disparate data systems, which prevent doctors from providing appropriate, preventative treatment before these patients ever need to reach the ER. While this is a rather severe problem, Hart was able to step in to provide aid in merging and providing access to the data, ensuring that physicians at CHOC will be able to connect to their population health tool and run more accurate reports. Thus, physicians are able to provide action plans to asthma patients in order to better treat their condition and allow them to avoid costly, inconvenient, and unnecessary trips to the ER. Through collaboration with CHOC’s Population Health Division, Hart hopes to continue to extract thousands of more records in order to continue to facilitate efforts to improve overall care and patient experience across Orange County and San Diego.

Hart has been helping to assist CHOC with its goals, while utilizing their Healthcare as a Service (HasS) Technique. Hart’s bidirectional API platform has allowed physicians at CHOC to collect data in real-time from its many independent clinics that operate inside its Clinically Integrated Network. This data is collected, merged, then distributed into CHOC’s Population Health Platform to assist in facilitating faster, more accurate care for patients. Hart has been able to reduce the timeline of progress through parallel work, ensuring that results present themselves as quickly as possible. Hart’s focus on data-liquidity allows for physicians to put their focus where it truly belongs-on service and care, in the hopes of avoiding unnecessary Emergency Room visits, evading unnecessary medical costs, and improving the quality of life for thousands of asthma patients.

CHOC is the only hospital in Orange County to be awarded government funding of close to 18 million dollars to focus on Population Health, and with Hart’s help, CHOC’s statistics about care for asthma patients have greatly improved, helping the hospital to continue its mission for quality health care. Their collaboration was an overwhelming success, with the proof presenting itself in the data. While an analysis of initial data showed that many of CHOC’s physicians were giving asthma action plans to patients at a rate of 15-20% of the time, this number has greatly improved. With the collection and merging of disparate data performed by Hart, physicians were able to view and use this information to raise these rates upwards of 20-40% over a period of eight months. Through Hart’s work with the cutting edge development team at CHOC, the collected data helped reduce ER visits by 18% and helped save over one million dollars. Choc and Hart will continue their collaboration in the hopes of utilizing technology to help assist physicians, continue to improve care, and further Hart’s their mission of providing Health Care as a Service.


Website Article: CoolMarketing

CoolSculpting Candidates: Who is Opting for this Innovative Procedure?

CoolSculpting--the fat-freezing, non-invasive procedure that promises to eliminate stubborn fat through controlled cooling, is sweeping the nation. With over 6 million CoolSculpting treatments having already been performed worldwide, it seems to be taking the fat reduction community by storm. But just who exactly is undergoing this treatment? Well, the answer may be more complicated than you think.

Fitness Buffs

The terms “bodybuilders” and “fat reduction treatments” don’t necessarily seem to go hand in hand. However, more and more bodybuilders are choosing to opt for this innovative treatment. Specifically designed to target excess fat in trouble areas, CoolSculpting offers the potential for a more sculpted physique. Hence, those who are already fit may choose to undergo this procedure in order to define shape and form on an already lean figure. With the potential for a 20-25% reduction in fat in just a single treatment alone, CoolSculpting can provide an extra edge to those who compete in the fitness realm, or those just simply frustrated with the lack of tone in certain areas. Since CoolSculpting targets only subcutaneous fat cells, it is a great option for those looking to shed specific fat bulges. It is also perfect for bodybuilders, or those concerned with aesthetic appeal, as there are no unwanted scars or visible signs of treatment. The procedure is also enticing for those in this demographic, as it doesn’t involve any downtime for recovery. Those who receive CoolSculpting treatments can continue their workout regiments, maintain active lifestyles, and flaunt their bodies with no worry.

Those who already live fit lifestyles, even outside the bodybuilding or fitness realm, also trust CoolSculpting as a method of fat reduction, as it is offered only by licensed physicians and certified staff, is scientifically backed, and FDA-approved. It is rooted in the science of cryolipolysis, which is the way in which fat can be targeted and killed through cooling. After undergoing CoolSculpting, the fat disappears through the body’s inherent processes, as it is metabolized, absorbed, and expelled over time, creating safer, more natural results.

On-the-go Opportunists

CoolSculpting is also increasingly popular with men and women in their twenties and thirties, as it works well to shape up the body and create a physique worth flaunting, without going under the knife. CoolSculpting is also affordable, as it is much cheaper than other fat reduction procedures and surgeries, which makes it a viable option even for those who are not immensely wealthy. While procedures such as liposuction can be painful and invasive, CoolSculpting can provide an effective, more affordable alternative. Liposuction can cost thousands of dollars, due to its status as a surgery, and the inclusion of surgeon, facility and anesthesia fees. However, CoolSculpting’s prices for each cycle of treatments can range from $1,800 to $4,000, thus greatly reducing the cost of fat reduction. Each treatment takes between 35-60 minutes, making this a good option for those with busy, active lifestyles.

Brides to Be

For many women, fitness and appearance are often important parts of preparing for a wedding, in order to feel more confident in a gown. While diet and exercise are certainly crucial to this process, many are plagued with the frustration that comes with being unable to lose stubborn remaining weight in some areas. Specifically, brides looking to opt for CoolSculpting do so in order to eliminate the “back bulge” or “bra bulge” that can often be troublesome and present in wearing a strapless gown. CoolSculpting creates gradual, natural-looking results and patients can expect to see results within 8-12 weeks, which allows for fat reduction to coincide with a bride’s wedding preparation timeline.

Motivated Men

In addition to being able to target areas such as the chin, arms, love handles, abdomen and thighs, for both men and women, CoolSculpting of the male chest region is becoming increasingly popular. Man boobs, more formally known as gynecomastia, may sound like a silly, trivial problem, but this can have serious physical and mental effects on those plagued with the condition. CoolSculpting provides controlled, precise toning of this region, and can help boost confidence and shed unwanted, embarrassing fat.

Aged and Active

Those who opt for CoolSculpting are not limited to a younger demographic. More and more men and women in their 50’s and 60’s are choosing to freeze excess fat away in order to age more gracefully and show off a more fit physique. While there is no age limit on who can undergo this procedure, CoolSculpting doesn’t affect the elasticity of the skin, so those with excess or saggy skin may not experience as visible of results. As with any treatment, results are dependent on the individual, as personal metabolism, age, and health can vary. However, there is no age limit on who can receive this treatment, providing a safe option for many searching for a fat reduction treatment well into the upper ages.

The Scarred or Scared

With the increased availability of other fat reduction methods, it is no surprise that many have opted to undergo invasive surgical procedures, such as liposuction. However, there are also a large number of people who have been left jaded and discouraged by these methods. As a result, more and more patients who have experienced unsuccessful or botched procedures have chosen CoolSculpting as a way to counteract previous less than satisfactory outcomes. Those with scars, unevenly distributed fat reduction and other unfortunate issues have found solace in CoolSculpting treatments, and have been able to see effective body sculpting improvements, resulting in a variety of positive physical and mental changes.

On the other end of the spectrum are those who are scared to go under the knife, but still have hopes of finding an effective fat reduction method. For those who fall into this category, CoolSculpting provides a non-invasive, and therefore less intimidating and less frightening alternative. Whatever the reason, for those hesitant about other fat reduction methods, CoolSculpting can prove to be an uplifting and viable option. CoolSculpting is increasingly gaining popularity, and this certainly may have something to do with its versatility and large variety of patients. Everyone from bodybuilders to retirees are choosing to freeze their fat away. With its proven results in many demographics, CoolSculpting has carved out its place in the fat reduction industry, with no signs of halting success.

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